{"id":658,"date":"2017-09-28T17:53:15","date_gmt":"2017-09-28T21:53:15","guid":{"rendered":"https:\/\/2017.cincinnati.wordcamp.org\/?post_type=wcb_session&#038;p=658"},"modified":"2017-10-05T14:38:56","modified_gmt":"2017-10-05T18:38:56","slug":"the-importance-of-building-your-brand-before-building-your-website","status":"publish","type":"wcb_session","link":"https:\/\/cincinnati.wordcamp.org\/2017\/session\/the-importance-of-building-your-brand-before-building-your-website\/","title":{"rendered":"The Importance of Building Your Brand Before Building Your Website"},"content":{"rendered":"<p>There are a ton of tutorials out there about how to build a beautiful and functional WordPress website. A question I hear a lot but don&#8217;t see addressed very often is &#8220;what do I put on my website?&#8221; The answer to that question starts with building your brand. In this talk, you&#8217;ll learn how to create website content that stands out from your competition, connects with your intended audience, and turns browsers into buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a ton of tutorials out there about how to build a beautiful and functional WordPress website. A question I hear a lot but don&#8217;t see addressed very often is &#8220;what do I put on my website?&#8221; The answer &hellip; <a href=\"https:\/\/cincinnati.wordcamp.org\/2017\/session\/the-importance-of-building-your-brand-before-building-your-website\/\">Continue reading <span class=\"assistive-text\">The Importance of Building Your Brand Before Building Your Website<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8873680,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1510430400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[657],"footnotes":""},"session_track":[1180030],"session_category":[],"class_list":["post-658","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-fountain-square"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8FrQ6-aC","session_date_time":{"date":"November 11, 2017","time":"3:00 pm"},"session_speakers":[{"id":"657","slug":"patrick-mcgilvray","name":"Patrick McGilvray","link":"https:\/\/cincinnati.wordcamp.org\/2017\/speaker\/patrick-mcgilvray\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/658\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/658\/revisions\/882"}],"speakers":[{"embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/657"}],"author":[{"embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/pmcgilvray"}],"wp:attachment":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=658"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}