{"id":460,"date":"2017-10-05T14:48:51","date_gmt":"2017-10-05T18:48:51","guid":{"rendered":"https:\/\/2017.cincinnati.wordcamp.org\/?post_type=wcb_session&#038;p=460"},"modified":"2017-10-05T14:48:51","modified_gmt":"2017-10-05T18:48:51","slug":"get-local-and-why-schema-mark-up-is-important","status":"publish","type":"wcb_session","link":"https:\/\/cincinnati.wordcamp.org\/2017\/session\/get-local-and-why-schema-mark-up-is-important\/","title":{"rendered":"Get Local and why Schema Mark-Up is IMPORTANT!"},"content":{"rendered":"<p>I&#8217;ll go into what local search engine optimization is, touching on Google My Business and the importance of reviews.<\/p>\n<p>From there I&#8217;ll into detail on what Schema is and show users ways to add it to their site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ll go into what local search engine optimization is, touching on Google My Business and the importance of reviews. From there I&#8217;ll into detail on what Schema is and show users ways to add it to their site.<\/p>\n","protected":false},"author":10002655,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1510495200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[459],"footnotes":""},"session_track":[1179883],"session_category":[],"class_list":["post-460","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-the-banks"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8FrQ6-7q","session_date_time":{"date":"November 12, 2017","time":"9:00 am"},"session_speakers":[{"id":"459","slug":"nathan-driver","name":"Nathan Driver","link":"https:\/\/cincinnati.wordcamp.org\/2017\/speaker\/nathan-driver\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/460\/revisions"}],"predecessor-version":[{"id":896,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/460\/revisions\/896"}],"speakers":[{"embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/459"}],"author":[{"embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/natedriver"}],"wp:attachment":[{"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=460"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=460"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/cincinnati.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}