According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.
Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.