People attend WordCamps for a variety of reasons. In the case of Jared Banz, when he attended his first WordCamp in March, 2016, it was at the urging of a colleague, Dustin Hartzler, who happened to be a WordCamp volunteer and a WordPress expert.
Jared attended WordCamp Dayton within a month of opening his own digital marketing agency, SumoLeap. Jared decided to leap right into the fray and present a session on Local SEO, which is the art of helping local businesses rank in the top search engine results.